LinkedIn is the world’s largest professional network on the Internet. You can use LinkedIn to find a job, connect, strengthen your professional relationships, and learn the skills you need to succeed in your career. In any case, for many companies it is an essential social network in their social network strategy. Below we explain all the steps we must take to be present and stand out on this unique platform to get contacts at a professional level.
What is LinkedIn
LinkedIn is a social network that has become a benchmark in the professional world due to its great reach and its immediacy. Many professionals use it to find great job opportunities, since it currently has more than 650 million users.
What is it for
The uses that LinkedIn has are very broad but all have the purpose of finding professional offers in the world of work. So you can access this network to get or improve a job, to search for talented workers, increase your brand recognition and obtain new clients. It differs from the rest in that it is developed on a very professional communicative level where users are in a more open position when it comes to finding synergies with other professionals.
History of LinkedIn
LinkedIn was launched on May 5, 2003 by Reid Hoffman. The first month it had 4,500 users and two years later it already had more than 4 million users. During this time they incorporated functionalities of groups, the possibility of finding a job and Premium products. In 2008 it arrived with more than 30 million users.
As of today, the cities that use this social network the most are Madrid, Barcelona and Valencia, since they are home to the largest business fabric. On the other hand, the most common sectors are information and technology, education, food and beverages.
LinkedIn is the best B2B network, the best network for attracting new customers. When your target enters this social network, it has the personality acquired from being in a work environment and is generally more professional with a cleaner image. In addition, it is the best tool to work on your personal brand and provide a different value to the rest of the RRSS, which are usually B2C. Another reason that makes LinkedIn the main social network for the corporate world is that it has specific content for your sector where you can exchange knowledge with professionals and it makes a great contribution to SEO.
How to create your LinkedIn profile
The first thing we should know is the importance of good profile optimization for our future work on LinkedIn. Our data is important to inform and communicate to our community about who we are and what our background is. When we have configured our profile with our information, it is time to look for the strategies that we can carry out to reach more users and begin to have much more visibility.LinkedIn for companies, everything you need to know
In this first stage it is essential to select our objectives, to know if we want to promote the personal brand or direct our efforts to a B2B or B2C strategy. Strategies can be combined and thus reach more people. Once this is determined, we can determine the type of profile we want to attract.
How to optimize your LinkedIn profile
Our LinkedIn profile can be characterized as a basic profile or an extended profile. In the basic profile, although it seems like an issue that may be irrelevant, the personal photo is important to define our profile. There are tools that analyze and assess the quality of our photo. It is also necessary to specify the keywords that we are going to include in our profile based on the objectives we have. And according to all this we must expose the information in our profile.
The same aspects influence the extended profile and we need to know what information to include in each section and know how to modify our profile link to give a more professional feeling when sending our URL through any channel.
Keys to increase visibility on LinkedIn
Making ourselves more visible on LinkedIn is essential to achieve the goals we have set for ourselves. We can start by sending a high number of daily invitations to get a minimum number of contacts that make us start to have notoriety on this social network.
Another key is to create a LinkedIn page that can be a company or product page. The company page can have several product pages below and they have wide differences that make each one important for a certain function.LinkedIn for companiesOn LinkedIn there are groups that we can join or grow a community from scratch. The latter is important because we can discover who the users are and thus be able to segment an audience based on their interests. You can define different marketing strategies for companies on LinkedIn.
How to make an editorial plan
Although at first it is expensive work, we have to develop a good action plan that will help us a lot to choose the content, the times that we are going to publish a week and the aspects and points that we want to deal with.
The first thing to do is brainstorm the things we want to publish within each category, write posts for a certain time and detail what content we want our publications to include.
All these decisions have to be reflected in a document that is divided into several categories. These categories must be ordered well since this writing will serve as a template where we can work.
Programming on LinkedIn
Monitoring tools are essential as they help us to be more productive. In this aspect, these tools provide numerous benefits, such as the ability to manage multiple accounts from a specific point that will give us greater agility as a community manager to manage profiles and monitor certain activities.
These tools allow us to connect our LinkedIn account and schedule posts in order to monitor them.
Analytics on LinkedIn
We must work on the web analytics of our profile, which can be personal or a company page. Developing a great analytical capacity will be essential to be closer to our objectives and will allow us to differentiate ourselves from our competition. With testing strategies we will check if we generate enough interactions to reach our goal.
We can also use the Selling Index, which is a KPI, which is a key performance indicator that will help us determine the actions that have been most effective in reaching the objectives that we have set for ourselves in a specific project. This tool measures our profile and tells us how engaged we are in our community.
With all these guidelines we can create our LinkedIn profile for professionals where we can get or improve our work or a company page to publicize the characteristics of our company and be able to reach a large number of interested people.