LinkedIn is currently the largest professional network in the world. In recent years, it has experienced a high growth in the number of users, with more than 10 million profiles.
Therefore, if you want to build your professional identity on the internet, it is essential that you have a profile on this network. However, it is not enough to have a profile that you created X years ago and that you never looked at again, your LinkedIn profile becomes that first impression that you transmit at a professional level on the Internet, and therefore, it has to be very careful and up-to-date.
Keys to have a profile of 10 on LinkedIn
1. Account setup
Although this is not a decisive point for this topic, I recommend that the first thing you do when you want to improve your profile is that you review your account settings and check your privacy points: for what actions you are giving permissions (sometimes without know), your account options, etc. You must have everything under control before you start publishing information.
2. Profile photo and header
Use a good quality profile photo, with a non-distracting background, where you look straight ahead and smile! Remember that your profile will be the first impression you make as a professional online.
Header customization will also help you achieve a more attractive LinkedIn profile.
3. Titular
It should reflect what you want to be identified by. It can be your profession, the sector in which you work, or the last position you hold.
4. Extract
It is important that you spend some time thinking about this section, it is shown at the beginning of your profile and it is your letter of introduction.
It does not need to be very extensive, but it is interesting to highlight what you want to be recognized for. Remember that to talk about your experience there is already a section, you must create an attractive text that invites anyone who visits your profile to feel interested in knowing more about you and discovering the rest of the categories.
5. Experience
LinkedIn defaults to displaying five posts from our experience. It is recommended to display them in chronological order, from most recent to oldest or, if you currently work on several, to order them in order of preference.
It is advisable to indicate the functions that you fulfilled or fulfill in each one of them, to complete the information.
You should keep in mind that sometimes less is more and it is not necessary to include all your professional experience, but rather the one you want to highlight. If you want to publish all your experience, you can do so by attaching your CV as multimedia content on your profile.
6. Education
Highlight your professional training in this section.
7. Other categories
Do you know languages? do you have courses? did you get an award? Review the “Add profile section” option and complete all those fields that you consider relevant.
If you fill in the “Skills” section, they will be displayed on your profile so that others can validate them. It is important that you order them according to your preferences since, by default, LinkedIn only shows the first three.
Other users will also be able to publish recommendations that endorse and recognize your work. This will be reflected in the “Recommendations” section of your profile and those you receive and send will be shown. In addition, LinkedIn allows you to request recommendations from your contacts, so you can use this option if you wish.
8. Customize your URL
If you have not yet personalized your URL, it will appear with your name and some numbers. I recommend that you personalize it with your first and last name, as it gives a more professional image and will help to position your LinkedIn profile.
9. Add media to your profile
You can publish presentations that you have made, projects that you are interested in highlighting, videos, your CV in pdf, etc. Anything you think can add value.
10. Share relevant content
Publish content about the company you work for, your sector or your activity. This is important as it appears at the top of your profile and shows that you are an active user in this professional network.
In addition to taking these keys into account, you should know that it is very important to keep your LinkedIn profile always updated (with your current position), that communication is not one-way and it is very interesting to review the notifications you receive, and that you can participate in groups and pages of your interest, achieving a greater presence in this professional network.
Cheer up and stand out now on this network!